Why We Use Natural Flavors in Vitality Beets – Watermelon Hibiscus Flavor
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When we first started Yae! Organics, we were completely against using natural flavors. Like many of you, We believed “natural” should mean nothing added. We later learned that natural flavors can legally contain up to 100 chemicals, solvents, preservatives, or emulsifiers — and that didn’t sit right with me. For seven years, we refused to use them.
But over time, we realized that taste matters just as much as nutrition. If something doesn’t taste good, people won’t stick with it — and that means they miss out on the health benefits. Our mission today is simple: to make healthy taste good.
Learning From a Flavorist
We had the chance to work closely with a professional flavorist. We learned that not all natural flavors are created equal. In fact, there are five main categories of flavors:
Natural – Organic, Non-GMO, or GMO (depending on how the source crop is grown)
Natural WONF (With Other Natural Flavors) – blended to round out a flavor profile
Natural Type – mimics a flavor but isn’t fully from that source
Natural & Artificial – mixes natural sources with artificial compounds
Artificial – fully lab-created
Some companies cut corners with the cheaper categories, while others choose clean, minimal systems that simply enhance the taste of real ingredients.
What We Chose for Vitality Beets
For our new Vitality Beets – Watermelon Hibiscus Flavor, we chose only the highest-quality natural flavors derived from watermelon, hibiscus, and beetroot. They are:
✅ Non-GMO
✅ Allergen-free
✅ No artificial colors or sweeteners
This wasn’t a shortcut — it was a conscious decision to make a product that works, tastes amazing, and is something you’ll actually look forward to drinking every day.
Our Promise
At Yae! Organics, transparency is at the heart of everything we do. We’ll always share the why behind our choices — whether that’s ingredients, sourcing, or flavor. Because the more you know, the more confident you can feel about what you’re putting in your body.
Vitality Beets doesn’t just work — it tastes good, and that’s the difference.